Paleo Diet

Check out the latest news about the Paleo Diet, and read our articles on everything Paleo food and product related.

Ayoba South African Biltong Company: An Organic Adoption of Third-Party Certifications

February 25, 2020

[vc_row disable_element="yes"][vc_column][vc_column_text] Who is Ayoba? Ayoba is a family company based out of the Washington DC Metro area that has brought the South African tradition of Biltong to the United States. Through adding value and innovation to an established part of the food industry, investing in eye-catching and attractive packaging, and investing in third-party certification programs, Ayoba has positioned itself for economic success and long-term growth. Below, we analyze...

Why Food Brands should consider the RangeMe Platform

February 22, 2020

So you have created a unique grain-free, paleo, or keto food brand that obviously fills a niche in the market. Your research reveals that there is definitely a high market demand for what your brand (literally) brings to the table, and an opportunity for future growth. Market testing has been a success and your online sales are consistently growing. How can a small food brand like the one described above take the leap from independent sales to nationwide exposure through major retailers? In...

Why Brands Should Exhibit At Natural Products Expo West

February 21, 2020

With the advent of social media marketing and advertising, many small food brands might be tempted to think that face to face marketing is no longer necessary or crucial for targeting customers and growing a business. While it is true that social media channels offer a relatively straightforward path of connecting with customers specifically interested in your market niche, taking a business to the next level requires face to face interactions with industry professionals looking for suppliers...

Grain-Free, Paleo, and Keto Certified Brands at Expo West 2020

February 21, 2020

[vc_row][vc_column][vc_column_text]We are less than two weeks away from Expo West 2020 and the energy is building as we anticipate an amazing trade show for our Certified Grain-Free, Certified Paleo, and Keto Certified brands! From the trade show floors to education sessions, and outdoor concerts to yoga sessions, you don’t want to miss all that Expo West 2020 has to offer! At Expo West 2020 you can discover more from the brands you love, and meet face-to-face with YOUR TRIBE! Here are the...

Is Grain-Free the New Gluten-Free?

February 5, 2020

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Pros and Cons of UNFI and KeHE for food brands

January 15, 2020

Finding a solid distributor should be an absolute priority for Paleo, Keto, grain-free, and other low carb food brands. While many small food brands and businesses get started either selling locally or through online channels, taking your business to the next level requires a solid business strategy. Presenting at the top tradeshows and putting in the effort to contact major retailers are good first steps to test the “market readiness” for your product or brand. You can also consider hiring a...

Psychology of Food Certification Labels

January 15, 2020

Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was a constant struggle and a defining aspect of their cultural and behavioral patterns. Hunter and gatherer populations developed entire ways of life centered on following the migratory routes of animals that they depended on for everything from their physical sustenance to their clothing and fuel. Later agricultural civilizations also developed advanced cultures that celebrated the...

How Tim Ferriss and Joe Rogan pushed the Keto Diet into the Mainstream

October 23, 2019

How is that a nutritional program initially designed as a treatment for epilepsy almost a century ago is today one of the fastest-growing dietary trends in the world? Back in the 1920s, the Ketogenic diet was found to help avoid seizures. The founder, Dr. Russel Wilder of the Mayo Clinic, also discovered that the strict avoidance of carbohydrates helped to slow the growth of his brain tumor. Fast forward 98 years or so, and thousands of people (most of whom don’t suffer from epilepsy) have...

How to Get Your Product into Ralph's Grocery Stores

October 21, 2019

The average American family, according to the USDA, spends almost 10 percent of their annual income on food. While dinner for four at an expensive restaurant can easily cost you in the triple digits, the majority of food expenses come from grocery store visits. Another estimate finds that a family of four will spend anywhere between $712 and $1,106 per month for groceries. For low carb food brands seeking to gain a foothold in the market, there is no better or steadier market than retail...

Does Giving Away Product Samples Increase Sales?

October 13, 2019

Winston Churchill once said that “we make a living by what we get, but we make a life by what we give.” While that ethic certainly is vital for the cultivation of healthy relationships that lead to a fulfilling life, giving can also play an essential part in the financial success of a business. In every industry, the end goal is to increase sales. From that vantage point, giving away your product might undoubtedly seem to be counterproductive. Giving away product samples or offering free...