
6 Proven Persuasion Principles for Business Success
In our increasingly overloaded lives, we are bombarded with advertisements, sales pitches, commercials, and noise. Now, more than ever before in history, do we find that we need mental shortcuts, or rules-of-thumb to help guide our decision-making processes in an endless sea of choices. For decades, researchers have been studying these mental shortcuts that have influenced our behavior, allowing us to be persuaded to comply with the requests of others. While we may believe that we consider all...









