Paleo Diet
Check out the latest news about the Paleo Diet, and read our articles on everything Paleo food and product related.
Why Echo Chambers Are So Dangerous
August 13, 2019
The recently deceased scientist and cosmologist, Stephen Hawking, once said (via Twitter, appropriately), that “we are all now connected by the internet, like neurons in a giant brain.” What he didn’t mention, however, is what type of brain connected us all. One of the primary characteristics of autism, which is caused by a surplus of synapses between brain cells, is the need for sameness. This need for uniformity and homogeneity is a fitting description of modern-day society, and is...
19 Alimentos de Reacción Cruzada con el Gluten
July 24, 2019
1. Numerosos artículos de blogs online informan “19 Alimentos de Reacción Cruzada con el Gluten”. 2. Una inspección cercana revela conclusiones cuestionables y una exageración y extrapolación significativas de las fuentes de información originales. 3. Las conclusiones alternativas presentadas en este artículo pondrían en tela de juicio la existencia de muchos alimentos de reacción cruzada con el gluten informados en blogs online. 4. Se pueden aprender lecciones acerca de investigaciones...
Response to Impossible Foods attack on Regenerative Ag
July 8, 2019
Recently, the Internet has been ablaze with ardent debates on the role of agriculture and how our diets contribute to the global crises we face. Passionate supporters of vegan diets and lifestyles point to the loss of biodiversity that comes with cutting down rainforests to raise cattle for the meat demand of western consumers, while regenerative ranchers and farmers point to studies done by the Savory Institute (among others) that show how holistic management of livestock can improve soils...
Rickaroons: Energy Bars that Give You More than an Energy Boost
June 24, 2019
[vc_row][vc_column][vc_column_text]In decades past, energy bars, or nutrition bars, were mainly marketed to gym enthusiasts and performance athletes needing a quick boost of energy and vitality. Today, however, more and more people in our fast-paced society are looking for healthy snack alternatives that can give them the energy and nutrients they need while on the run. Energy bars, then, are no longer simply a niche product sold at backpacking outfitters and in the vending machines at your...
Heuristics: Reducing Consumer Decision Friction
June 5, 2019
Often, the under-appreciated advantage that successful brands and marketers have is an understanding of behavioral psychology. A critical facet of behavioral psychology is the study of heuristics. Think of a heuristic as a shortcut our brains use to make decision-making processes easier. Heuristic principles are cognitive biases that reduce decision friction— turning more extended decision-making processes into more nominal ones. Heuristics can influence purchasing decisions ranging from...
Is Keto certification worth it?
June 4, 2019
As more and more household brands are opting to create keto products to meet consumer demand in the burgeoning high-competition keto market, more of these brands are showcasing their keto certification, or "Keto Certified" logo on their packaging. This has led to many questions from other brands considering keto certification. However, the most critical question is whether or not keto certification is worth it. To know whether or not keto certification is worth it requires understanding how...
19 Gluten Cross-Reactive Foods Busted Myth
May 10, 2019
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Top 5 Ways Food Brands Can Increase Consumer Confidence
April 3, 2019
[dropcap]P[/dropcap]eople Buy from Brands they trust. If there is anything that should be the top priority of a brand owner, it is increasing consumer confidence with the consumers of your brand. Recent studies by HuTrust found that when people trust a brand, 83% will recommend it to other people, 82% will use its products frequently, 78% will look to it first for the things they want, 87% will give its new products a chance, and 50% will pay more for its products and services than the...
Gary Taubes vs Stephan Guyenet on Joe Rogan Podcast
March 28, 2019
If you haven't yet seen the Gary Taubes vs Stephan Guyenet showdown on Joe Rogan's podcast last week, none of this will make any sense. I’d like to give my thoughts on the Stephen Guyenet vs Gary Taubes debate on the Joe Rogan podcast. I know everyone is tired of this discussion, so hopefully, I bring something new that you haven’t heard yet. Here goes. Initially, I expected Stephan to wipe the floor with Taubes. I did. I understand the importance of calories, and I think the carb-insulin...