
Bhoomi Cane Water: A Brand Guided by a Powerful Social Mission
The famous American writer and one of our most inspiring environmental figures, Henry David Thoreau once wrote that “goodness is the only investment that never fails.” That bit of “Waldonian” wisdom certainly contrasts with prevailing business practices, perhaps best summed up by the free-market economist Milton Friedman who said: “There is one and only one responsibility of business: to use its resources and engage in activities designed to increase its profits.” Today, the average consumer...








