Blog

Ayoba-Yo: The Importance of Packaging and Health Claims

March 20, 2020

Ayoba-Yo is a family company based out of the Washington DC Metro area that has brought the South African tradition of Biltong to the United States. While some consumers might compare Biltong to beef jerky, the founding van Blommestein family would be quick to point out a few fundamental differences. Whereas beef jerky has a dried and smoky taste that comes from being cooked or smoked on a rack, Biltong is hung and air-dried, essentially amounting to a dried steak that is first marinated in...

The Keto Diet Market and Trends 2020

March 19, 2020

For any business to be successful, it is crucial to understand how the market is moving and how growth trends are impacting the economic sector. For Keto and low carb food brands, recent market growth trends reveal and increased consumer demand for healthy, organic, low carb food products. One the most general level, recent research confirms that the health and wellness food sector is expected to see a growth rate of 5.7 percent and could reach an expected market size of 1,253 billion dollars...

How to Get a Product into Whole Foods Market

March 18, 2020

With surging interest in a grain-free, paleo, and keto diets, grocery stores around the country are searching for a broader base of suppliers to meet the demand of consumers. Whole Foods Market, Inc. is one such grocery store that has a unique connection to healthy, low food products. Successfully getting your product into the nation's largest organic grocery store, Whole Foods Market, Inc., is a definite way to attract new customers and grow your business. Whether you are lucky enough to...

Deciphering What Consumers Want: The Success of Caulipower

March 17, 2020

A 2018 Gallup Poll has found that despite an enormous amount of publicity around the vegetarian and vegan industries, actual demographic changes in the number of people strictly adhering to a vegetarian or vegan diet has remained relatively unchanged over the past decade. Around 5 percent of people in the United States claim to be fully vegetarian, while only three percent identify as fully vegan. Those numbers are pretty much the same as a similar poll held in 1999. While vegetarians and...

Keto Products online in Canada

March 17, 2020

[vc_row][vc_column][vc_column_text]For those “North-of-the-Border” friends who follow the Paleo Foundation blog, you might be led to think that finding Keto certified food products in Canada can be a challenge. While we have written extensively about Keto-friendly food products that can be found in a variety of popular U.S.-based supermarket chains, Canadian grocery stores are certainly not lagging behind. Leading Canadian food retailers such as Loblaw’s and Sobey's have a wide variety of low...

3 Tips to Get Media Coverage for Your Brand

March 16, 2020

Despite the explosion of blogging and social media content, consumers still give a lot of clout to things they read and watch on more traditional media outlets. While we might be intrigued by a YouTube influencer video explaining the health benefits of a new “superfood” to hit the market, most of us would probably give more authority to an article published on Forbes or the Huffington Post that covered that same topic. For small, startup businesses, one of the best and proven strategies for...

Considerations to Take When Hiring a PR Firm

March 16, 2020

In today's internet-driven world, creating a strong brand awareness goes beyond designing an attractive logo or a catchy theme song that will help potential customers remember who you are. With social media demanding our attention and time, consumers are defining their very identities around certain brands. Younger consumers who are “digital natives” tend to show an even stronger propensity to build their identities around the brands that command their loyalty. A recent study published in...

Top 5 Tips for a Writing A Press Release

March 16, 2020

Your startup brand has put in the hard work of developing a unique line of products that responds to consumer demand in the market. You have a dedicated and talented team that is committed to the vision of the company and have received experimented success with limited release of your products on the local market. To take your brand to the next level, however, you are worried about how to generate positive press and get noticed amongst a sea of competitors. And that is where you might want to...

How to Choose a Food Broker: A Guide for Food Brands

March 16, 2020

Startup Keto and low carb food brands might find initial success selling their products online, at local farmer's markets, or even through deals at local stores and retail outlets. When it comes to taking the leap to sell their products at chain wholesalers and larger, national retail stores, however, the market is extremely competitive. Buyers for major retailers receive hundreds of applications and letters on a daily basis, and it might seem like it's close to impossible to even get a...

Why "Keto" Claims Cannot Appear On USDA-Inspected Packaging

March 16, 2020

When walking through the aisles of your local grocery store, chances are that you will come across dozens of food brands that label their food products as “low calorie,” “low fat,” “low sugar,” and even “low sodium.” You won't find, however, any food products that are listed as “low carb.” Despite the fact that millions of people across the world are discovering the health benefits that come with reducing their total carbohydrate intake on a Keto Diet, the United States Department of...