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Can Sugar Cane Juice be Certified Paleo?

January 15, 2020

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Pros and Cons of UNFI and KeHE for food brands

January 15, 2020

Finding a solid distributor should be an absolute priority for Paleo, Keto, grain-free, and other low carb food brands. While many small food brands and businesses get started either selling locally or through online channels, taking your business to the next level requires a solid business strategy. Presenting at the top tradeshows and putting in the effort to contact major retailers are good first steps to test the “market readiness” for your product or brand. You can also consider hiring a...

Psychology of Food Certification Labels

January 15, 2020

Eating is one of the most basic human activities. For our ancestors, securing a stable and secure food supply was a constant struggle and a defining aspect of their cultural and behavioral patterns. Hunter and gatherer populations developed entire ways of life centered on following the migratory routes of animals that they depended on for everything from their physical sustenance to their clothing and fuel. Later agricultural civilizations also developed advanced cultures that celebrated the...

How Tim Ferriss and Joe Rogan pushed the Keto Diet into the Mainstream

October 23, 2019

How is that a nutritional program initially designed as a treatment for epilepsy almost a century ago is today one of the fastest-growing dietary trends in the world? Back in the 1920s, the Ketogenic diet was found to help avoid seizures. The founder, Dr. Russel Wilder of the Mayo Clinic, also discovered that the strict avoidance of carbohydrates helped to slow the growth of his brain tumor. Fast forward 98 years or so, and thousands of people (most of whom don’t suffer from epilepsy) have...

How to Get Your Product into Ralph's Grocery Stores

October 21, 2019

The average American family, according to the USDA, spends almost 10 percent of their annual income on food. While dinner for four at an expensive restaurant can easily cost you in the triple digits, the majority of food expenses come from grocery store visits. Another estimate finds that a family of four will spend anywhere between $712 and $1,106 per month for groceries. For low carb food brands seeking to gain a foothold in the market, there is no better or steadier market than retail...

Does Giving Away Product Samples Increase Sales?

October 13, 2019

Winston Churchill once said that “we make a living by what we get, but we make a life by what we give.” While that ethic certainly is vital for the cultivation of healthy relationships that lead to a fulfilling life, giving can also play an essential part in the financial success of a business. In every industry, the end goal is to increase sales. From that vantage point, giving away your product might undoubtedly seem to be counterproductive. Giving away product samples or offering free...

6 Proven Persuasion Principles for Business Success

October 12, 2019

In our increasingly overloaded lives, we are bombarded with advertisements, sales pitches, commercials, and noise. Now, more than ever before in history, do we find that we need mental shortcuts, or rules-of-thumb to help guide our decision-making processes in an endless sea of choices. For decades, researchers have been studying these mental shortcuts that have influenced our behavior, allowing us to be persuaded to comply with the requests of others. While we may believe that we consider all...

How to Get Keto Products into Costco

October 12, 2019

In a retail world absolutely dominated by the unheralded growth of Amazon and other e-commerce behemoths, Costco is one of the few brick-and-mortar retail outlets that continue to show robust growth. Some people mistakenly equate Costco with nothing more than mega-packs of 96 toilet paper rolls and jumbo-size laundry detergent boxes that are really only fitting for families with several sets of triplets. What few people realize, however, is that Costco offers an incredibly diverse array of...

How to get your Keto Product into Target

October 12, 2019

Every day, millions of people stroll through the aisles of Target Corporation, the 8th largest retail store in the United States. This Minnesota-based organization generated close to 72 billion dollars in revenue in 2018 in its 1,822 stores. Despite recent setbacks such as the closure of its Canadian-based stores, Target continues to show stable signs of growth in the United States and has opened at least 29 new stores in 2019. Target often tailors its products and publicity campaigns...

Is Allulose Keto or Paleo Friendly?

October 5, 2019

One of the biggest challenges that people on the Keto, Paleo, or other low-carb diets face is finding alternatives for some of the food items that defined our eating habits for years. For example, while whole wheat bread is not compatible with people trying to limit their carb intake to 30 grams per day, it can be hard to change our breakfast habits if we have grown accustomed to eating toast for breakfast. Keto-friendly bread alternatives, however, would allow people on a low carb diet to...